In 2023, experts predict increased investment in social media, user-generated content and entertainment.
The leading social media platforms cumulatively have billions of users, so it is no surprise that social media has been a growing target for marketers. That growth is likely to continue, but slow somewhat, in 2023. An estimate from ad agency Zenith Media predicts social media will increase from 55% to 57% of overall global ad spend next year.
While is increasingly important, it has become more competitive as well. Small businesses should focus on a multichannel organic approach to build an audience and brand awareness. While ads can bolster organic growth, small businesses should avoid getting into a social media arms race with competitors when could have a better .Indore Stock
Amid uncertain market conditions, look for marketers to turn to their most devoted customers as a source of revenueLucknow Investment. By relying on existing customers who exhibit signs of brand loyalty, marketers will hope to drive sales to buoy businesses against economic headwinds.
“A great and cost-effective way to identify and take advantage of your biggest brand advocates is through strategic UGC [user generated content] efforts,” said Zarnaz Arlia, chief marketing officer for customer experience platform EmplifiKolkata Stocks. “Brands can maximize the value of UGC by promoting it through exciting offers, branded hashtags, contests and even via their e-commerce website.”
User-generated content is often less expensive than more traditional marketing efforts, and the results can be impressive. “Authenticity is what modern consumers are craving,” Arlia said, “and there’s nothing more authentic than the voice of the customer.”
As brick-and-mortar retailers fight to bring back customers, look for marketers to make shopping more exciting. Gorana Seeley, vice president of global retail for ARHT Media, said “consumers want to be inspired to purchase.”
For example, ARHT is betting that hologram displays will be a big draw for foot traffic. Leveraging emerging technology to captivate and delight potential customers will continue to be an effective way to capture their attention.Kanpur Stock
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